WRITING
[ rahy-ting ] digging in to understand the real story, with focus on characters or matter with respect to style, kind, quality, etc.
I wrote the script for this film over lunch with Valentina (left in photo). The goal was to give viewers a behind-the-scenes look at the Abbona family for the Wine Spector Film Contest.

The goal was to clearly show how Michele helps couples in their relationship while piquing viewer interest.
FILMING
[ fil-ming ] capturing the essence of the location or characters with equal focus on the subject and the script (see WRITING above)

I tried to follow a bottle of wine from Italy to New York. On short notice I was able to get permission to film in the port of Livorno and inside that warehouse. I rode the Staten Island ferry back/forth many times waiting for a container ship to arrive.

I travelled to the northwest corner of Vancouver Island, BC to film the journey of farmed salmon. This complicated shoot included 4 locations and yummy food.
EDITING
[ ed-i-ting ] serve as editor (aka, artist); to collect, prepare, and arrange (materials) for publication; to make awesome.
FEDERICO CURTAZ
Wines:
Etna Bianco Gamma, Nero d'Avola Ananke, Etna Rosso Purgatorio
Location: Etna, Sicily
Website: http://www.federicocurtaz.it/
TENUTA FANTI
Wines:
Brunello di Montalcino DOCG Riserva “Vigna le Macchiarelle”, Brunello di Montalcino DOCG “Vallocchio”, Brunello di Montalcino Docg, Rosso di Montalcino DOC, “Sassomagno” Sant’Antimo Rosso DOC, IGT Toscana Rosato, “Soralisa” Sant’Antimo Bianco DOC, Vin Santo Sant’Antimo DOC
Location: Castelnuovo dell’Abate, Montalcino, Tuscany
Website: http://www.tenutafanti.it/
LA FIORITA
Wines:
Rosso di Montalcino DOC, Brunello di Montalcino DOCG, Brunello di Montalcino DOCG Riserva
Location: Montalcino, Tuscany
Website: http://www.lafiorita.com/
CANTINA TIBALDI
Wines: Barbera d’Alba DOC, Langhe Nebbiolo DOC, Roero DOCG, Langhe Favorita DOC, Roero Arneis DOCG, Roero Arneis DOCG Bricco delle Passere, Metodo Classico Roero Arneis DOCG Ritastè
Location: Pocapaglia, Roero, Piedmont
Website: http://www.cantinatibaldi.com/
Inspiration

Yes, I built a roller coaster in our backyard with my son. It was a great figure-it-out project.

A commercial for a fake product with a side of insight into communicating with your kids.