Tell the Right Story
Have you ever had an idea or concept that you can't articulate?
Have you ever been stymied about how to tell your story?
Do you even know what story you should be telling?
Let me help you find the right story and bring it to life.
Challenge: Showcase a company’s equipment through the eyes of their customer, without saying “look how awesome our products are.”
Approach: Tell a story showing how salmon goes from the farm to a fish processing plant and then to a restaurant where people get to enjoy it.
The Story: Focus on the process and mechanics of getting from point A to point B. Make it personal by having the people in the various steps tell the story.